Innovations in
Advisory

Strategies and tactics built upon prior hands-on experience in formulation and execution of such activities within the industry, as well as the expert knowledge in cross-fertilizing best practices from across the industry and market segments, thinking outside the box.
Corporate Strategy
Commercial Roadmap to Success
Market Access Strategy
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From opportunity
To real growth

We develop corporate strategy focused on results. We use a methodical approach to identify opportunities, help you capitalize on them, while achieving operational efficiency and alignment with long-term strategy, ultimately fueling growth. As part of this endeavor, we assist in vetting viable assets for licensing opportunities, coupling it with competitive intelligence, market landscape/opportunity assessments and asset valuations.

STEP 1Identify Opportunities

STEP 2Drive Internal Collaboration and Efficiency

STEP 3Develop Infrastructure and KPIs

STEP 4Mitigate Risks and Diversify Portfolio

STEP 5Align Costs with Strategy

STEP 6Enable and Sustain Growth

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Stakeholder focused and
Success driven

We create roadmap to commercial success for your products and services.

Assess Market Landscape

We help with:
Market/disease landscape assessment
Commercial opportunity assessment
Competitor profiling
Ad Boards

Formulate Market Preparation Strategies

We help with:
Consumer research
HCP/KOL research
Evidence reviews
RWE generation
Early MA&P strategies & tools

Finalize Go-to-Market Strategy/Tactics

We help with:
Consumer research
HCP/KOL research
Evidence reviews
Value prop/ messages
MA&P strategies/tools

Go-to-Market, Defend & Grow

We help with:
Stakeholder engagements
Scientific communications
Value prop/ messages
RWE generation
LCM strategies
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Market Access
Strategies and tactics

We apply a strategic framework to devising your market access strategies and tactics for optimal impact and success.
Assess Customer Channels
  • National, regional, local payers
  • Intermediaries
  • KOLs/HCPs
  • Patients
Understand the Issues
  • Unmet Needs
  • Current Treatment Guidelines & Practice Issues
  • Current Utilization and Cost Drivers
  • Current Market Access Environment
Segment and Prioritize
  • Channel Potential (incl. Pt volume)
  • Level of Control
  • Local Economics
  • Relationships
  • Business Model (e.g., IDNs, Group Practices)
  • Competitive Position
Develop and Execute Strategies
  • When? Timing
  • How? Evidence Gen., Value Comm.
  • What? PAS, Contracting
  • How much? Rebates, Co-pays
  • With Whom? Targets

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